Educating future marketing professionals in China

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Business and Management Education in Transitioning and Developing Countries
Subtitle of host publication	A Handbook
Publisher	Taylor and Francis Inc.
Pages	376-393
Number of pages	18
ISBN (Electronic)	9781317475552
ISBN (Print)	9780765615046
State	Published - 18 Dec 2014
Externally published	Yes

ASJC Scopus subject areas

@inbook{456e4d293773477e908ba222907c8e5f,

title = "Educating future marketing professionals in China",

author = "Ilan Alon and Le Lu",

year = "2014",

month = dec,

day = "18",

language = "English",

isbn = "9780765615046",

pages = "376--393",

booktitle = "Business and Management Education in Transitioning and Developing Countries",

publisher = "Taylor and Francis Inc.",

address = "United States",

}