Early adopters: Opinion leaders or opinion keepers?

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	American English
Title of host publication	NA - Advances in Consumer Research
Editors	Darren W. Dahl, Gita V. Johar, M.J. Stijn van Osselaer
Volume	38
State	Published - 2011

Cite this

@inproceedings{ac99617c6e42440d8a3b7110b502dd74,

title = "Early adopters: Opinion leaders or opinion keepers?",

author = "Sarit Moldovan",

note = "see",

year = "2011",

language = "American English",

volume = "38",

editor = "Dahl, {Darren W.} and Johar, {Gita V.} and {Stijn van Osselaer}, M.J.",

booktitle = "NA - Advances in Consumer Research",

}