Dissemination Versus Dialogic Science Communication: How Do the Deeply Involved Wish to Engage?

Ifat Zimmerman; Ayelet Baram-Tsabari; Tali Tal

doi:10.1177/10755470241293352

Dissemination Versus Dialogic Science Communication: How Do the Deeply Involved Wish to Engage?

Ifat Zimmerman
, Ayelet Baram-Tsabari
, Tali Tal

Education in Science and Technology

Technion - Israel Institute of Technology

Research output: Contribution to journal › Article › peer-review

Abstract

This study explores whether the emphasis of science news websites on dissemination over dialogue corresponds to the actual preferences of their science-oriented audiences. Based on interviews with science news website administrators (n = 8) and readers (n = 20) and two reader questionnaires (n = 89; n = 55), we found that readers favor dissemination, yet certain readers may also desire interactive discussions. Readers perceive the ability to comment as beneficial for readers and administrators; however, they do not expect administrators to engage in dialogue. Younger audiences showed a somewhat greater preference for online dialogic communication than their older counterparts.

Original language	English
Pages (from-to)	497-526
Number of pages	30
Journal	Science Communication
Volume	47
Issue number	4
DOIs	https://doi.org/10.1177/10755470241293352
State	Published - 23 Nov 2024

Keywords

dialogue
dissemination
reader motivations
science news websites
science-oriented audiences

ASJC Scopus subject areas

Sociology and Political Science

Access to Document

10.1177/10755470241293352

Cite this

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abstract = "This study explores whether the emphasis of science news websites on dissemination over dialogue corresponds to the actual preferences of their science-oriented audiences. Based on interviews with science news website administrators (n = 8) and readers (n = 20) and two reader questionnaires (n = 89; n = 55), we found that readers favor dissemination, yet certain readers may also desire interactive discussions. Readers perceive the ability to comment as beneficial for readers and administrators; however, they do not expect administrators to engage in dialogue. Younger audiences showed a somewhat greater preference for online dialogic communication than their older counterparts.",

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Dissemination Versus Dialogic Science Communication: How Do the Deeply Involved Wish to Engage?

Abstract

Keywords

ASJC Scopus subject areas

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