Abstract
This study explores whether the emphasis of science news websites on dissemination over dialogue corresponds to the actual preferences of their science-oriented audiences. Based on interviews with science news website administrators (n = 8) and readers (n = 20) and two reader questionnaires (n = 89; n = 55), we found that readers favor dissemination, yet certain readers may also desire interactive discussions. Readers perceive the ability to comment as beneficial for readers and administrators; however, they do not expect administrators to engage in dialogue. Younger audiences showed a somewhat greater preference for online dialogic communication than their older counterparts.
Original language | English |
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Journal | Science Communication |
DOIs | |
State | Accepted/In press - 2024 |
Keywords
- dialogue
- dissemination
- reader motivations
- science news websites
- science-oriented audiences
All Science Journal Classification (ASJC) codes
- Sociology and Political Science