Conflicts within the neoliberal state? The limited representation of renters in Israeli housing policies and debates

Following housing protests in 2011, Israeli politicians advanced a program to create a massive supply of rental housing and enact new rental regulations. A few years later, the focus shifted to a program that encouraged homeownership. We analyze newspapers’ coverage of this process, and the representation of actors, location and of social, spatial, and physical themes. We investigate whether, and how, the discourse reflected or challenged the prevalence of property interests and the neoliberal ideology. Our findings show that despite early tensions and debates, throughout the process, renters and their issues received limited representation, while the discourse highlighted market means and images, and the population that could buy and invest. Eventually, the media interest in the program was replaced by fascination with homeownership and investments. In this vein, rentiership–the option to become owner-investors–was highlighted as the state’s popular solution for the housing crisis. We conclude that in this context, rental reforms are unlikely to garner significant social support.