Characteristics of cross-border journalism recipients

Among cross-border journalism (CBJ) recipients, a distinction must be drawn between national audiences of foreign news produced by local and national media and transnational audiences/publics of regional or global media. At the national level, audiences for foreign news are decreasing, fragmented, and mostly exposed to domesticated foreign news. International audiences/publics often correspond to niche markets of global/regional media, although supranational collaborative forms of journalism have emerged around issues that concern citizens beyond national boundaries (e.g., tax evasion, global warming). This chapter explicates the criteria characterizing the various types of CBJ recipients (e.g., nationality and/or linguistic identity, socio-demographics, interest in foreign news, and political involvement) and presents the main issues discussed in the academic literature focusing on the gap between targeted and actual audiences.