Changes of Online Shopping Among the Elderly During the Corona-19 Pandemic

Hanna Gendel Guterman, Idit Sohlberg, Shalom Levy

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The elderly is an important segment for the business industry. More elderly now shops online than ever before. There is scant previous research that explores this group according to subgroupings of age, and the published studies typically included a limited range of products and services. This research aims to close this gap by segregating respondents into three groups according to age: 55–64, 65–74 and 75+ years. Furthermore, a second aim is to find the effects of the COVID-19 pandemic on Web activities for these subgroups. The data was based on two surveys of the same 328 identified respondents, before and during the pandemic. The results show that on-line shopping diminished mainly in the oldest age group, about 70–75 years, but remained the same in regard to on-line banking activities. Surprisingly, during the pandemic, there was a reduction of on-line shopping, chiefly among the youngest group. However, the elderly increased their on-line activity in one area: shopping for food. Notably, the pandemic produced weaker effects on on-line shopping in the oldest group.

Original languageEnglish
Title of host publicationAdvances in National Brand and Private Label Marketing - 10th International Conference, 2023
EditorsJuan Carlos Gázquez-Abad, Francisco J. Martínez-López, Katrijn Gielens
PublisherSpringer Nature
Pages142-150
Number of pages9
ISBN (Print)9783031328930
DOIs
StatePublished - 2023
Event10th International Conference on Advances in National Brand and Private Label Marketing, NB and PL 2023 - Barcelona, Spain
Duration: 26 Jun 202328 Jun 2023

Publication series

NameSpringer Proceedings in Business and Economics

Conference

Conference10th International Conference on Advances in National Brand and Private Label Marketing, NB and PL 2023
Country/TerritorySpain
CityBarcelona
Period26/06/2328/06/23

Keywords

  • Corona-19 pandemic
  • Elderly group age; web shopping
  • Web banking activity

All Science Journal Classification (ASJC) codes

  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting

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