Branding the university: relational strategy of identity construction in a competitive field

GS Drori; G Delmestri; A Oberg

Branding the university: relational strategy of identity construction in a competitive field

GS Drori, G Delmestri, A Oberg

Department of Sociology and Anthropology

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	American English
Title of host publication	Trust in Universities
Editors	Lars Engwall, Peter Scott
Publisher	Portland Press, Ltd.
Chapter	11
Pages	137-147
Volume	86
ISBN (Print)	978-185578-194-8
State	Published - 2013

Publication series

Name	Wenner-Gren International Series
Publisher	Portland Press

Access to Document

https://portlandpress.com/DocumentLibrary/Umbrella/Wenner%20Gren/Vol%2086/0860137.pdf

Cite this

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title = "Branding the university: relational strategy of identity construction in a competitive field",

author = "GS Drori and G Delmestri and A Oberg",

year = "2013",

language = "American English",

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BT - Trust in Universities

A2 - Engwall, Lars

A2 - Scott, Peter

PB - Portland Press, Ltd.

ER -

Branding the university: relational strategy of identity construction in a competitive field

Publication series

Access to Document

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