Blockchain meets marketing: from concept to impactful research

Renana Peres, Martin Schreier, David A. Schweidel, Alina Sorescu

Research output: Contribution to journal › Editorial

Original language	English
Journal	International Journal of Research in Marketing
DOIs	https://doi.org/10.1016/j.ijresmar.2025.06.003
State	Accepted/In press - 2025

All Science Journal Classification (ASJC) codes

@article{e41b09da191a423680095aeb3575b949,

title = "Blockchain meets marketing: from concept to impactful research",

author = "Renana Peres and Martin Schreier and Schweidel, {David A.} and Alina Sorescu",

year = "2025",

doi = "10.1016/j.ijresmar.2025.06.003",

language = "الإنجليزيّة",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

}

TY - JOUR

T1 - Blockchain meets marketing

T2 - from concept to impactful research

AU - Peres, Renana

AU - Schreier, Martin

AU - Schweidel, David A.

AU - Sorescu, Alina

PY - 2025

Y1 - 2025

UR - http://www.scopus.com/inward/record.url?scp=105009059351&partnerID=8YFLogxK

U2 - 10.1016/j.ijresmar.2025.06.003

DO - 10.1016/j.ijresmar.2025.06.003

M3 - كلمة العدد

SN - 0167-8116

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

ER -