TY - GEN
T1 - Beyond collaborative filtering
T2 - 25th International World Wide Web Conference, WWW 2016
AU - Shalom, Oren Sar
AU - Koenigstein, Noam
AU - Paquet, Ulrich
AU - Vanchinathan, Hastagiri P.
PY - 2016
Y1 - 2016
N2 - Most Collaborative Filtering (CF) algorithms are optimized using a dataset of isolated user-item tuples. However, in commercial applications recommended items are usually served as an ordered list of several items and not as isolated items. In this setting, inter-item interactions have an effect on the list's Click-Through Rate (CTR) that is unaccounted for using traditional CF approaches. Most CF approaches also ignore additional important factors like click propensity vari-ation, item fatigue, etc. In this work, we introduce the list recommendation problem. We present useful insights gleaned from user behavior and consumption patterns from a large scale real world recommender system. We then pro-pose a novel two-layered framework that builds upon ex-isting CF algorithms to optimize a list's click probability. Our approach accounts for inter-item interactions as well as additional information such as item fatigue, trendiness patterns, contextual information etc. Finally, we evaluate our approach using a novel adaptation of Inverse Propensity Scoring (IPS) which facilitates off-policy estimation of our method's CTR and showcases its effectiveness in real-world settings.
AB - Most Collaborative Filtering (CF) algorithms are optimized using a dataset of isolated user-item tuples. However, in commercial applications recommended items are usually served as an ordered list of several items and not as isolated items. In this setting, inter-item interactions have an effect on the list's Click-Through Rate (CTR) that is unaccounted for using traditional CF approaches. Most CF approaches also ignore additional important factors like click propensity vari-ation, item fatigue, etc. In this work, we introduce the list recommendation problem. We present useful insights gleaned from user behavior and consumption patterns from a large scale real world recommender system. We then pro-pose a novel two-layered framework that builds upon ex-isting CF algorithms to optimize a list's click probability. Our approach accounts for inter-item interactions as well as additional information such as item fatigue, trendiness patterns, contextual information etc. Finally, we evaluate our approach using a novel adaptation of Inverse Propensity Scoring (IPS) which facilitates off-policy estimation of our method's CTR and showcases its effectiveness in real-world settings.
KW - Click prediction
KW - Collaborative Filtering
UR - http://www.scopus.com/inward/record.url?scp=85040024009&partnerID=8YFLogxK
U2 - https://doi.org/10.1145/2872427.2883057
DO - https://doi.org/10.1145/2872427.2883057
M3 - منشور من مؤتمر
T3 - 25th International World Wide Web Conference, WWW 2016
SP - 63
EP - 72
BT - 25th International World Wide Web Conference, WWW 2016
Y2 - 11 April 2016 through 15 April 2016
ER -