And What About Self-Ageism? “Inner Work” as a Fifth Strategy for the Eradication of Ageism

In response to the World Health Organization Report on ageism and the spread of ageism during the COVID-19 pandemic, varied actions to combat ageism have taken place, worldwide. To examined what older people think about combating ageism, 731 Israelis, ages 60–85, responded to an online survey. Thematic analysis of their responses identified that the two main reasons for combating ageism rely on “moral-social justification” and “financial-employment justification.” Respondents suggested various strategies to combat ageism including, “changes in law and adjudication,” “inter-generational ties,” “educational activities,” and “campaigns.” Respondents also identified “inner work” as the fifth and most important way to eliminate self-ageism. The results of this qualitative study contribute to the global campaign to combat ageism because of the emphasis on “inner work” of older people as a strategy in and of itself. Moreover, the study demonstrates the importance of including older adults in all stages of the global campaign to reduce and eliminate ageism.