Absolute and Relative Choices of Maximizers and Satisficers

Kimberlee Weaver; Norbert Schwarz; Kim Daniloski; Keenan Cottone; Darren W. Dahl; Gita V. Johar; Stijn M.J. van Osselaer

Absolute and Relative Choices of Maximizers and Satisficers

Kimberlee Weaver, Norbert Schwarz, Kim Daniloski, Keenan Cottone, Darren W. Dahl (Editor), Gita V. Johar (Editor), Stijn M.J. van Osselaer (Editor)

School Of Business Administration

University of Haifa

Research output: Contribution to journal › Article › peer-review

Abstract

Three studies examining tradeoffs between absolute and relative options for consumer goods show that maximizers, decision makers who are concerned with obtaining the best outcome, are more likely to choose objectively inferior products and outcomes when they are paired with higher relative standing than satisficers.

Original language	American English
Pages (from-to)	35-38
Number of pages	4
Journal	NA - Advances in Consumer Research
Volume	38
State	Published - 2011

Cite this

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title = "Absolute and Relative Choices of Maximizers and Satisficers",

abstract = "Three studies examining tradeoffs between absolute and relative options for consumer goods show that maximizers, decision makers who are concerned with obtaining the best outcome, are more likely to choose objectively inferior products and outcomes when they are paired with higher relative standing than satisficers.",

author = "Kimberlee Weaver and Norbert Schwarz and Kim Daniloski and Keenan Cottone and Dahl, \{Darren W.\} and Johar, \{Gita V.\} and \{van Osselaer\}, \{Stijn M.J.\}",

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T1 - Absolute and Relative Choices of Maximizers and Satisficers

AU - Weaver, Kimberlee

AU - Schwarz, Norbert

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AU - Cottone, Keenan

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A2 - Johar, Gita V.

A2 - van Osselaer, Stijn M.J.

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AB - Three studies examining tradeoffs between absolute and relative options for consumer goods show that maximizers, decision makers who are concerned with obtaining the best outcome, are more likely to choose objectively inferior products and outcomes when they are paired with higher relative standing than satisficers.

UR - https://www.acrwebsite.org/volumes/16153/volumes/v38/NA-38

M3 - Article

VL - 38

SP - 35

EP - 38

JO - NA - Advances in Consumer Research

JF - NA - Advances in Consumer Research

ER -

Absolute and Relative Choices of Maximizers and Satisficers

Abstract

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