A moment of turbulence: Privacy considerations in the pivot to distance learning during COVID-19 in higher education in Estonia, France, and Israel

The rapid adoption of digital technologies during COVID-19 lockdowns offers a unique perspective on differences in privacy cultures. In this study, we compare how cultural predisposition and identities relate to privacy during the transition to remote learning in higher education in Estonia, France, and Israel. We conducted 83 in-depth interviews with academics, who talked about their adoption of communication technologies and strategies for managing their self-presentation and relations with others. Patterns of tech adoption were most reflective of distinct privacy predispositions, with those coming from privacy-sensitive cultures conveying an individual and institutional resistance to privacy-invasive technologies. However, strategies for self-management in response to new patterns of visibility were similar across countries. Our findings make three contributions to privacy research: they (1) show how different identities (professional, national) underpin privacy attitudes and behaviors; (2) demonstrate the multidimensionality of privacy; and (3) point to institutional decision-making as the critical point for privacy-protecting interventions.