A decade of social media in public relations research: A systematic review of published articles in 2010–2020

Osnat Roth-Cohen; Ruth Avidar

doi:https://doi.org/10.1016/j.pubrev.2022.102154

A decade of social media in public relations research: A systematic review of published articles in 2010–2020

Osnat Roth-Cohen, Ruth Avidar

The Moscowitz School of Communication

Ariel University

Research output: Contribution to journal › Article › peer-review

Abstract

Social media (SM) has become a key operating channel in public relations (PR) and triggered PR scholars to learn more about the value of SM. Using a systematic review, this study was designed to investigate the authorship, topics, methodologies, and theoretical frameworks featured in SM-related PR research in the period of 2010–2020. A total of 575 articles from nine PR-focused peer-reviewed journals were selected and content-analyzed. The findings provide a better understanding of SM research in the field of PR and suggest future directions for SM research, including diverse SM platforms, big data, ethical challenges, and SM usage during COVID-19.

Original language	English
Article number	102154
Journal	Public Relations Review
Volume	48
Issue number	1
DOIs	https://doi.org/10.1016/j.pubrev.2022.102154
State	Published - Mar 2022

Keywords

Content analysis
PR journals
Public relations
Social media
Systematic review

All Science Journal Classification (ASJC) codes

Communication
Organizational Behavior and Human Resource Management
Marketing

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https://doi.org/10.1016/j.pubrev.2022.102154

Cite this

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title = "A decade of social media in public relations research: A systematic review of published articles in 2010–2020",

abstract = "Social media (SM) has become a key operating channel in public relations (PR) and triggered PR scholars to learn more about the value of SM. Using a systematic review, this study was designed to investigate the authorship, topics, methodologies, and theoretical frameworks featured in SM-related PR research in the period of 2010–2020. A total of 575 articles from nine PR-focused peer-reviewed journals were selected and content-analyzed. The findings provide a better understanding of SM research in the field of PR and suggest future directions for SM research, including diverse SM platforms, big data, ethical challenges, and SM usage during COVID-19.",

keywords = "Content analysis, PR journals, Public relations, Social media, Systematic review",

author = "Osnat Roth-Cohen and Ruth Avidar",

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N2 - Social media (SM) has become a key operating channel in public relations (PR) and triggered PR scholars to learn more about the value of SM. Using a systematic review, this study was designed to investigate the authorship, topics, methodologies, and theoretical frameworks featured in SM-related PR research in the period of 2010–2020. A total of 575 articles from nine PR-focused peer-reviewed journals were selected and content-analyzed. The findings provide a better understanding of SM research in the field of PR and suggest future directions for SM research, including diverse SM platforms, big data, ethical challenges, and SM usage during COVID-19.

AB - Social media (SM) has become a key operating channel in public relations (PR) and triggered PR scholars to learn more about the value of SM. Using a systematic review, this study was designed to investigate the authorship, topics, methodologies, and theoretical frameworks featured in SM-related PR research in the period of 2010–2020. A total of 575 articles from nine PR-focused peer-reviewed journals were selected and content-analyzed. The findings provide a better understanding of SM research in the field of PR and suggest future directions for SM research, including diverse SM platforms, big data, ethical challenges, and SM usage during COVID-19.

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KW - PR journals

KW - Public relations

KW - Social media

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ER -

A decade of social media in public relations research: A systematic review of published articles in 2010–2020

Abstract

Keywords

All Science Journal Classification (ASJC) codes

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