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Dive into the research topics where Peter Zubcsek is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Does Location Familiarity Increase Response to Mobile Ads?
Molitor, D., Zubcsek, P. P., Spann, M. & Reichhart, P., May 2025, In: Journal of Interactive Marketing. 60, 2, p. 180-195 16 p.Research output: Contribution to journal › Article › peer-review
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Social platform use and psychological well-being
Crolic, C., Zubcsek, P. P., Stephen, A. T. & Brooks, G., Jul 2025, In: Journal of Consumer Psychology. 35, 3, p. 463-474 12 p.Research output: Contribution to journal › Article › peer-review
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Analyzing Purchase Decisions Using Dynamic Location Data
Shoshani, T., Zubcsek, P. P. & Reichman, S., Feb 2024, In: Journal of Interactive Marketing. 59, 1, p. 1-18 18 p.Research output: Contribution to journal › Article › peer-review
Open Access -
How observation of other shoppers increases the in-store use of mobile technology
Darvasi, G., Spann, M. & Zubcsek, P. P., Mar 2024, In: Journal of Retailing and Consumer Services. 77, 103694.Research output: Contribution to journal › Article › peer-review
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מצב של Lose-Win?
זובצ'ק, פ., 2024, In: חידושים בניהול. 14, p. 82-92 11 p.Research output: Contribution to journal › Article › peer-review
Open Access