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Dive into the research topics where Ofrit Kol is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Crafting Influence in Social Media Advertising: How Creative Appeals and Message Strategies Shape Consumer Behavior
Kol, O., Zimand-Sheiner, D. & Levy, S., Jan 2026, In: Journal of Theoretical and Applied Electronic Commerce Research. 21, 1, 3.Research output: Contribution to journal › Article › peer-review
Open Access -
Understanding third-agers: value-based mechanisms of online review engagement
Sahar-Inbar, L. & Kol, O., 2026, (Accepted/In press) In: Journal of Research in Interactive Marketing. p. 1-19 19 p.Research output: Contribution to journal › Article › peer-review
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The factors affecting teachers’ adoption of AI technologies: A unified model of external and internal determinants
Hazzan-Bishara, A., Kol, O. & Levy, S., Jul 2025, In: Education and Information Technologies. 30, 11, p. 15043-15069 27 p.Research output: Contribution to journal › Article › peer-review
Open Access -
A tale of two paths to vaccine acceptance: self-interest and collective interest effect, mediated by institutional trust, and moderated by gender
Kol, O., Zimand-Sheiner, D. & Levy, S., Dec 2024, In: Humanities and Social Sciences Communications. 11, 1, 614.Research output: Contribution to journal › Article › peer-review
Open Access -
Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19
Zimand-Sheiner, D., Kol, O. & Levy, S., Dec 2024, In: Electronic Commerce Research. 24, 4, p. 2405-2426 22 p., 120543.Research output: Contribution to journal › Article › peer-review
Open Access