Research output per year
Research output per year
Personal profile
Research interests
Pricing decisions, market share forecasting and diagnostics, the effect of information on choice processes, consumer heterogeneity, and social marketing.
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Dive into the research topics where Oded Lowengart is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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Effects of visual simplicity in product design and individual differences in preference of interactive products
Eytam, E., Lowengart, O. & Tractinsky, N., 1 Jul 2021, In: Review of Managerial Science. 15, 5, p. 1347-1389 43 p.Ben-Gurion University of the Negev
Research output: Contribution to journal › Article › peer-review
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Gender segmentation to increase brand preference? The role of product involvement
Friedmann, E. & Lowengart, O., 22 May 2019, In: Journal of Product and Brand Management. 28, 3, p. 408-420 13 p.Bar-Ilan University, Ben-Gurion University of the Negev
Research output: Contribution to journal › Article › peer-review
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The context of choice as boundary condition for gender differences in brand choice considerations
Friedmann, E. & Lowengart, O., 16 Apr 2018, In: European Journal of Marketing. 52, 5-6, p. 1280-1304 25 p.Bar-Ilan University, Ben-Gurion University of the Negev
Research output: Contribution to journal › Article › peer-review
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Isolating strategy effectiveness of brands in an emerging market: A choice modeling approach
Ghose, S., Heiman, A. & Lowengart, O., 1 Mar 2017, In: Journal of Brand Management. 24, 2, p. 161-177 17 p.Ben-Gurion University of the Negev, The Hebrew University of Jerusalem
Research output: Contribution to journal › Article › peer-review
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Options as a Marketing Tool: Pricing a Promotional Scheme for a Product with a Secondary Market
Afik, Z., Lowengart, O. & Yosef, R., 1 Jan 2017, In: Managerial and Decision Economics. 38, 1, p. 19-36 18 p.Ben-Gurion University of the Negev
Research output: Contribution to journal › Article › peer-review