20152024

Research activity per year

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Personal profile

Research interests

Marketing communications, advertising, Native advertising, Public relations, social media, advertising and culture, branding, sustainability

Education/Academic qualification

Master, MBA Thesis: An Empirical Study of brand differentiation - Perception in food categories and the quality perception of their private-label products.

Award Date: 1 Jun 2016

PhD, Myths and advertising in daily newspapers in Israel (1948-2008): The Exodus myth as a test case.

Award Date: 1 Oct 2014

Bachelor, Cognitive Studies and Literature

Award Date: 30 Jun 1995

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