Personal profile
Research interests
Quantitative Marketing, Complex Systems, User-Generated Content Networks, Social Networks and Innovation Dissemination, Networks Formation, Influencer Marketing, Dynamics of Social Processes, Incentives, Performance and Policy.
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Collaborations and top research areas from the last five years
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Gender rating gap in online reviews
Bayerl, A., Dover, Y., Riemer, H. & Shapira, D., 1 Mar 2025, In: Nature Human Behaviour. 9, 3, p. 507-520 14 p.Ben-Gurion University of the Negev, The Hebrew University of Jerusalem
Research output: Contribution to journal › Article › peer-review
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Influencer marketing unlocked: Understanding the value chains driving the creator economy
Libai, B., Rosario, A. B., Beichert, M., Donkers, B., Haenlein, M., Hofstetter, R., Kannan, P. K., van der Lans, R., Lanz, A., Li, H. A., Mayzlin, D., Muller, E., Shapira, D., Yang, J. & Zhang, L., 1 Jan 2025, (Accepted/In press) In: Journal of the Academy of Marketing Science.Ben-Gurion University of the Negev
Research output: Contribution to journal › Article › peer-review
Open Access -
Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms
Lanz, A., Goldenberg, J., Shapira, D. & Stahl, F., 1 Oct 2024, In: Journal of Marketing Research. 61, 5, p. 839-857 19 p.Ben-Gurion University of the Negev
Research output: Contribution to journal › Article › peer-review
Open Access -
Targeting Nearby Influencers: The Acceleration of Natural Triadic Closure by Leveraging Interconnectors
Goldenberg, J., Lanz, A., Shapira, D. & Stahl, F., 1 Sep 2024, In: Journal of Marketing. 88, 5, p. 111-130 20 p.Ben-Gurion University of the Negev
Research output: Contribution to journal › Article › peer-review
Open Access -
Are Very High Salaries Necessary for Achieving Economic Efficiency?
Malul, M., Rosenboim, M. & Shapira, D., 1 Nov 2021, In: Journal of Behavioral and Experimental Economics. 94, 101725.Ben-Gurion University of the Negev
Research output: Contribution to journal › Article › peer-review