Dr. Magen is a lecturer at the School of Communication and a research fellow at the Center for International Communication at Bar-Ilan University in Israel. Prior to joining academia, she served as a spokesperson for the Chair of the Committee of Defense and Foreign Affairs of the Knesset (Parliament). Dr. Magen's fields of research include public relations, crisis communication and nation branding as well as media and national security, focusing on the unique relationship between intelligence services and the media.

Dr. Magen has published studies on crisis communication and public relations in leading journals in communications and public relations and in edited books. She contributes op-eds to printed and on-line media. She is the author of the book "Behind the Seen; The Mosad, Shabak and the Israeli Media" on intelligence services and the media in Israel (in Hebrew, University of Haifa Press & Miskal-Yedioth Ahronoth Books and Chemed Books).

Alongside her research work, over the last decade Dr. Magen has been involved in many community activities and established several social initiatives and projects.

Research

* Crisis Communication

* Strategic Communications, Public Relations, Public Affairs

* Branding – Nation Branding, Corporate Branding, Self-Branding

* Media & National Security